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Norman Sperling
2625 Alcatraz Avenue #235
Berkeley, CA 94705-2702

cellphone 650 - 200 - 9211
eMail normsperling [at] gmail.com

Develop Your Own Product

© Norman Sperling, October 9, 2011

Develop and sell your own product or service. This little sideline can help in everything
* from venting frustration ("I'll show THEM!")
* to opening doors (I earned even more from contracts facilitated by being author of my first book, than I earned from selling the book itself)
* to actually producing decent income on its own.
Running your own business gets you a high, different, and useful status, and the potential to build something bigger.

Start with something you can do distinctively, even if it's a very small enterprise. Keep it affordable under your circumstances. The very exercise of taking something from idea all the way through the practicalities of production, sales, and distribution is a huge education and a huge accomplishment. The techniques it teaches you can help a wide array of your other activities. And the people it introduces you to can open more doors.

Then spread the word. Set up a website, and maybe a blog. Show your expertise and how distinctive your product or service is. Tell leaders in the field about your stuff. Encourage up-and-coming leaders to use it.

Career-long, full-time jobs scarcely exist any more. There are times when conventional employment may let you down: cutbacks, layoffs, firings, expirations, disqualifying circumstances, whatever. When that happens, you're still a "somebody" because you run your own business. You'll always have your current business card, not merely a card from where you used to work. The status of "business owner" is way better than the status of "unemployed". How little your business is, is no one else's business (except the tax authorities). If you have time on your hands, put some of it into developing your little business into something a little less little. That'll feel good, and earn a bit more money in tight times.

Once in a while, a little business can take off and turn quite profitable. When ideas occur, and/or pathways open to bigger things, you'll already be established. Scaling up is way easier than newly establishing everything. Be poised so that could happen to you.

Essential Reading on Your Own Business:
Bernard Kamoroff: Small Time Operator.
Claude Whitmyer & Salli Rasberry: Running a One Person Business. Ten Speed.

Michael Phillips & Salli Rasberry: Marketing Without Advertising. Nolo Press.
Michael Phillips & Salli Rasberry: The Seven Laws of Money.
Michael Phillips & Salli Rasberry: Honest Business.
The Briarpatch Book.
Rafi Mohammed: The Art of Pricing. Crown 2005.

The Journal of Irreproducible Results
This Book Warps Space and Time
What Your Astronomy Textbook Won't Tell You

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